Google Ads Restructure with product-category segmentation
Bonfilet is a premium meat brand delivering high-quality, halal-certified products to consumers across Istanbul. With a commitment to freshness, trust, and excellence, Bonfilet combines decades of butchery expertise with modern e-commerce and digital retail channels. Focused on quality cuts, ready-to-cook meals, and convenience-driven service, Bonfilet’s goal was to become the go-to brand for premium at-home dining in Istanbul.
Despite strong brand recognition, Bonfilet faced challenges in scaling its direct-to-consumer e-commerce channel. Rising competition from grocery marketplaces, high acquisition costs, and limited ad efficiency were restricting growth.
They needed a partner who could structure performance marketing campaigns with hyperlocal precision, optimize spend for Istanbul-only delivery, and unlock consistent revenue growth with measurable returns.
That’s where The FaMe Co. stepped in.
We re-engineered Bonfilet’s performance marketing strategy around hyperlocal demand. This meant restructuring ad accounts, designing city-specific audience funnels, optimizing creative for high-intent food buyers, and building a measurement framework that tied every lira spent to revenue generated.
Google Ads Restructure with product-category segmentation
Meta Ads Campaigns optimized for Istanbul delivery zones
GA4 Setup & Conversion Tracking for full-funnel visibility
Creative Optimization around freshness, convenience, and premium positioning
Hyperlocal Targeting Framework for Istanbul-only delivery
increase in online sales in 2 months
ROAS on Google Ads, 2.8x ROAS on Meta
reduction in CPA
Bonfilet achieved sustainable revenue growth entirely through performance marketing
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