Conversion Rate Optimization Audit
Le Mabelle is a rapidly growing children’s fashion brand based in Turkey, offering premium seasonal collections known for their soft, elegant, and playful designs. With a strong emphasis on visual storytelling and high-quality craftsmanship, the brand caters to style-conscious parents seeking elevated everyday wear for their children.
Le Mabelle operates through both its direct-to-consumer e-commerce platform and selected retail partnerships. Before partnering with us the brand was experiencing high bounce rates on product pages and inconsistent ROAS across Meta and Google campaigns.
The brand was already recognized for its products but aimed to scale its digital performance, optimize ad efficiency, and strengthen its conversion infrastructure during peak seasonal campaigns and all around the year.
Le Mabelle operates through both its direct-to-consumer e-commerce platform and selected retail partnerships. Before partnering with us the brand was experiencing high bounce rates on product pages and inconsistent ROAS across Meta and Google campaigns.
The brand was already recognized for its products but aimed to scale its digital performance, optimize ad efficiency, and strengthen its conversion infrastructure during peak seasonal campaigns and all around the year.
Conversion Rate Optimization Audit
GA4 Setup and Event Mapping
Meta Ads Audience Restructuring
New Creative Production
increase in conversion rate after landing page redesign and optimization
ROAS across Meta and Google campaigns
drop in CPA through refined audience targeting and funnel segmentation
uplift in mobile performance, driven by faster page load times and mobile-first UX improvements
growth in new customer acquisition, supported by seasonal product storytelling and offer strategy
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