Conversion Rate Optimization Audit
MOTOTAŞ is one of Turkey’s leading online retailers for motorcycle gear, parts, and accessories. With a wide product range and a strong B2C focus, the brand serves a passionate niche of riders through its e-commerce platform, aiming to become the category leader in performance, trust, and service.
As MOTOTAŞ looked to scale its e-commerce operations, the brand faced growing challenges around ad performance, rising acquisition costs, and limited visibility into what was truly driving results. They needed a strategic partner who could go beyond media buying, someone who could bring structure, data clarity, and scalable performance to a high-intent, product-heavy category. That’s where The FaMe Co. came in.
We rebuilt the performance foundation aligning paid media strategy with user intent and behavior. This meant launching campaigns with clearer audience structures, improving landing experience for top-selling categories, and restructuring analytics for deeper insights.
Conversion Rate Optimization Audit
GA4 Setup and Event Mapping
Meta Ads Audience Restructuring
Product Feed Optimization
increase in online sales in 3 months
ROAS on Meta, 3.4x ROAS on Google Ads
reduction in CPA
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